Salt Lake Metropolis – With residence classes nonetheless booming, Overstock is trying to improve its model advertising alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most not too long ago served as head of promoting for Amazon’s international non-public manufacturers portfolio.
At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She is going to assist advance Overstock’s concentrate on growing cell app adoption, enhancing efficiency advertising, and growing model advertising alternatives.
“Elizabeth’s intensive observe file in rising, constructing, and repositioning manufacturers