The Bay groups with Pinterest on shoppable house lookbook

Ontario – The Bay has launched its first bilingual, immersive lookbook for house.

In a strategic digital collaboration with Pinterest, the lookbook consists of ‘Pinnable’ merchandise curated with the season’s developments so the Canadian division retailer’s customers can construct shoppable and customized boards. The Pins additionally lead buyers to thebay.com to finish their purchases.

Product classes embody bedding, tub, bedding fundamentals, mattresses, furnishings & décor, dinnerware & bar and kitchen necessities.

“On Pinterest, we all know what developments are about to take off as a result of individuals come to Pinterest within the early planning phases of the purchasing journey.

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