Ikea vacation marketing campaign helps clients be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals host once more for the vacations after practically two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two novice vacation design challenges to develop into the very best vacation host, with a video collection from Thrillist and a set of Instagram Tales on

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