Burlington: 2022 can be very unpredictable

Burlington, N.J. – The outlook from Burlington Shops is crammed with ‘ifs’ and ‘maybes’ together with projections for accelerated progress.

“We predict that 2022 goes to be very unpredictable. That mentioned, we imagine it might present the best set-up for our enterprise,” CEO Michael O’Sullivan instructed analysts throughout this morning’s third quarter name.

He pointed to a sequence of things that can influence the enterprise in 2022 and over the subsequent 5 years.

Macro financial system – America could enter a protracted interval of shopper worth inflation throughout the broad financial system. “We imagine that in an inflationary interval, customers commerce down, not up,” mentioned O’Sullivan, creating house for off-price to achieve further market share.

Pricing – Greater costs might change into a everlasting fixture. In another state of affairs, prices come down however full-price retailers choose to hold onto increased margins by tightening inventories and lowering promotions. In both case, Burlington can seize new prospects and/or elevate its personal costs, he mentioned.

Provide chain points –  The corporate tentatively believes provide chain prices might begin levelling out in the midst of 2022, nevertheless it’s not anticipating them to return to pre-pandemic ranges. Late deliveries will end in extra cancelled orders, opening extra merchandise to opportunistic buys for Burlington’s retailers. Greater sustained provide chain prices will end in higher-priced merchandise at full-price retailers, making off-price a extra engaging channel for customers – and can give off-pricers the chance to boost their very own pricing whereas nonetheless offering a comparative worth on merchandise.

“In off-price, what actually issues is the reference level for worth. If the rivals transfer up costs, that offers us an umbrella to maneuver up costs, too. The uncertainty now we have is these increased realized costs; you’ve obtained to be assured that they keep excessive,” mentioned O’Sullivan.

Different key takeaways from the decision:

  • Burlington is beginning to push costs on in a few of its fast-moving companies. It’s also testing increased retails on items which will have been extra sharply priced than they wanted to be. “To this point, it has labored nicely,” he mentioned.


  • The retailer introduced right this moment that it’ll speed up retailer progress. Subsequent yr it would open 90 web new shops and in subsequent years will intention for 130-150 complete new shops yearly, together with roughly 30 relocations. Most new shops match the smaller prototype.


  • In 2019, common gross sales per retailer have been round $10 million yearly. This yr, that determine is on tempo to exceed $11 million. Smaller-format shops, which common 25,000- to 30,000-sq.-ft., have an anticipated productiveness of greater than $400 per sq. foot on a promoting space foundation.

The corporate’s third quarter outcomes topped gross sales and revenue estimates.

For the quarter ended Oct. 30, web gross sales of $2.3 billion have been up 38{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} over the year-ago interval and up 29{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} over Q3 2019. Comp gross sales have been up 16{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} in comparison with the pre-pandemic degree in 2019.

“Our enterprise is one-third greater now than in 2019,” mentioned O’Sullivan. “The delta between worth at Burlington and the worth of a like merchandise at a full-price retailer has by no means been higher.”

Web earnings of $13.6 million got here in 70{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} increased than final yr’s third quarter however plunged 86{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} in comparison with 2019.



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