Ikea vacation marketing campaign helps clients be ‘hostess with the mostest’

CONSHOHOCKEN, Pa. — Prime 100 retailer Ikea U.S. is partnering with Group 9 Media and Music Sweet to launch its vacation marketing campaign, “Host Masters.”

The partnership formally launched on Nov. 10 with a brand new vacation anthem and marketing campaign for Ikea U.S. that humorously reminds individuals host once more for the vacations after practically two years of digital interactions with family and friends.

The “Host Masters” marketing campaign features a competitors between two novice vacation design challenges to develop into the very best vacation host, with a video collection from Thrillist and a set of Instagram Tales on Thrillist and Popsugar’s Residence vertical.

In every episode, an Ikea Design Knowledgeable will help the vacation design challengers as they pull merchandise from an Ikea Design Store to arrange the right vacation get-together in a mock lounge and eating room.

From the right vacation decor for making their home heat and welcoming once more, to the instruments they should completely roast their vacation turkey, to a step-by-step lesson on hug individuals once more, “Host Masters” will relieve these rusty hosts’ worries. customers can watch the collection at IKEA-USA.com/host-masters.

“Our crew at Ikea is so thrilled to associate with Group 9 and Music Sweet to carry this new tune ‘Feels Simply Like a Vacation’ to life this vacation season,” mentioned Christine Whitehawk, Ikea U.S. advertising communications supervisor. “Music brings individuals collectively, and we will’t wait to be part of our clients’ heat and welcoming properties throughout the holidays.”

A latest MRC Information research discovered 65{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} of TikTokers choose to see movies from manufacturers that includes an unique sound, and 58{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} of TikTokers mentioned they felt extra related to the model if the sound/music was one thing they loved listening to.

Thomas Lester is Retail Editor for Furnishings At present and Digital/Managing Editor for Residence Accents At present. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Residence Accents At present in 2013. Attain out to me along with your story concepts, ideas and extra at tlester@homeaccentstoday.com.

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