IMC Webinar: The Artwork and Science of Retailer Checks

HIGH POINT – Worldwide Market Facilities is encouraging retailer homeowners to understand the worth they create to their native communities with the brand new webinar “The Artwork and Science of Retailer Checks”.

The webinar, to be held on October 5, can be offered by Michelle Lamb of The Pattern Curve and Leigh Ann Schwarzkopf of Challenge Companions Community.

“With shoppers returning to in-person retail, it’s extra vital than ever for retailers to know how they match into the retail choices of their communities for each differentiation and collaboration alternatives,” mentioned Dorothy Belshaw, IMC govt vice chairman, chief buyer and advertising and marketing officer. “As we transfer into the vacation season, we have now tapped the proficient workforce at The Pattern Curve and Challenge Companions Community to show retailers what to search for in different shops, how one can discern components of success, and how one can use these learnings to create new relationships and develop revenue.”

The webinar will cowl retail shops in two elements. First, Lamb and Schwarzkopf will element the who, why and the way of retailer checks and clarify the significance of visiting and researching different retail areas to find out about their companies. Subsequent, they are going to drill down on greatest practices comparable to intelligent merchandise, fashionable messaging, ingenious packaging, licensing alternatives and development matters that may make seasonal and on a regular basis assortments extra worthwhile.

The Pattern Curve is the official weblog of Advertising and marketing Instructions, a global authority for tendencies within the house furnishings business that assists retailers, inside designers and suppliers in making manufacturing and shopping for choices with development stories, coloration forecasts, consulting and talking companies.

Lamb is co-founder and editorial director of The Pattern Curve commerce e-newsletter and weblog which forecasts tendencies in coloration, sample and design.

Schwarzkopf is the co-founder of Challenge Companions Community, which consults with a few of the world’s largest companies to search out sudden, progressive and impressed alternatives to advertise differentiation and enterprise progress.

“The Artwork and Science of Retailer Checks,” is a free, one-hour webinar that can be held on Tuesday, Oct. 5, 2021, at 10:00 a.m. PDT/1:00 p.m. EDT. Registration is out there right here.

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