NY NOW relaunches with new model identification designed in partnership with Pentagram

NY Now, has unveiled a brand new model identification and plans, designed in collaboration with Pentagram and  NY Now’s Inventive Director Brad Ford, for an enhanced on-site expertise because it prepares to welcome distributors, consumers and media again in-person on the Jacob Okay. Javits Middle on August 8-11, 2021.

“NY Now’s a timeless model and actually a landmark occasion with a long-standing historical past of bringing merchandise, individuals and concepts from world wide collectively to attach, uncover and be impressed – creating a singular vacation spot for discovery and technology of commerce for the business. As all of us get well from the pandemic, we’re seeing all markets come again smaller; however, as the primary occasion to run on the Javits Middle upon its reopening, we seen a possibility to reset and create an expertise that heightens the sense of chance, shock and pleasure – all whereas celebrating the reopening of New York Metropolis.” says Tim Hart, SVP of NY Now. “We’ve labored intently with Brad and Pentagram to develop and ship an unbelievable new model identification for NY Now, and we’re thrilled to unveil it to our neighborhood and welcome them again for an enhanced expertise at this 12 months’s occasion.”

Pentagram’s design for NY Now’s a vibrant visible identification impressed by the spirit of discovery and shock. Pentagram’s crew collaborated with Ford to develop a visible parallel to the market expertise, consisting of encounters, selection, plentiful selections and choices — drawing upon New York Metropolis’s reemergence and its constructing sense of celebration as in-person occasions return. Supplementing NY Now’s present brand, the newly designed graphic system proposes the idea of ‘now’ as an ever-changing concept, mirrored by quite a lot of kinds, typefaces, motifs, colours and scales, and affirms that NY Now, and the reward and residential business, is at all times evolving.

“What makes New York Metropolis the nation’s design capital is the thrill generated by the irresistible locations like NY Now. As the town, the nation and the world reopen, it’s been an honor to collaborate on the reinvention of the NY Now model, creating a visible language that displays the shock, pleasure and power of the one-of-a-kind occasion,” says Pentagram accomplice Michael Bierut.

“It has been a pleasure to accomplice with Pentagram on our rebranding initiative. Through the collaborative inventive course of, we discovered a option to visually articulate what makes NY Now a key convenor of the small enterprise neighborhood, all of the whereas rethinking the general expertise and fostering an impressed surroundings that actually excites attendees.” mentioned Ford. “From the second individuals enter the Crystal Palace, we hope to interact the senses by means of superbly designed and selectively curated product shows that remember the varied assortment of manufacturers represented at NY Now. These components are the muse for the way forward for the market as we work to create a extra satisfying and interactive expertise for all and proceed to develop these initiatives within the years to come back.”

NY Now introduced particulars surrounding new on-site product show alternatives designed to function a celebration of consciousness as we emerge from the pandemic with a brand new sense of consideration and deeper that means. Upon getting into the Javits Middle, attendees will probably be introduced with an suave show of merchandise representing NY Now’s 11 sections.

On the present flooring, a set of rising locations, devoted showcases of up-and-coming manufacturers and artisans are exhibited to have a good time rising expertise and assist the small enterprise neighborhood. The rising locations embody: Accent on Design Incubator, First Style, GCA Village in partnership with the Greeting Card Affiliation, Present Incubator, Indienow, Rising Artisans, and Stationary Incubator. An assortment of coveted objects from the 365 NY Now Digital Market can even be on show, providing digital individuals a singular alternative to have a bodily presence with a sampling of their finest sellers and rising the product vary on provide to consumers.



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