Salt Lake Metropolis – With residence classes nonetheless booming, Overstock is trying to improve its model advertising alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most not too long ago served as head of promoting for Amazon’s international non-public manufacturers portfolio.
At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She is going to assist advance Overstock’s concentrate on growing cell app adoption, enhancing efficiency advertising, and growing model advertising alternatives.
“Elizabeth’s intensive observe file in rising, constructing, and repositioning manufacturers is simply what we want as shoppers proceed to show on-line for his or her residence furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the correct government to take Overstock’s advertising to the following degree. I stay up for her contributions in persevering with our sustainable, worthwhile market share progress.”
Previous to Amazon, Solomon held senior advertising management positions with shopper Fortune 100 firms, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to hitch such an modern and passionate government workforce that has led the corporate by way of a tremendous 12 months of progress,” mentioned Solomon. “I’m excited concerning the alternatives forward and serving to additional amplify Overstock’s repute because the premier on-line buying vacation spot for residence furnishings.”
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