Promosi Offline yang Efektif

Effective Offline Promotion

Although, most of your traffic will still come from search machines and various online promotions, little effort to use traditional media can also bring in a lot of visitors to your website.

Reasons, why you should do your website offline promotion serious include:

Internet is becoming a part of our daily life. However, it was still a large segment of society especially, the seniors – don’t spend a lot of time online. Busana Muslim Traditional the media is a good way to get their attention.

If someone sees your print ad with your URL on one year old magazine and interested in what you should offers, he will still be able to check your website. Search Engine Optimization  Research shows that at least four people are looking for print magazine during his lifetime.

With a well-planned promotional media, you can take advantage of target market, which may not be easy to do. For example: if you sell car accessories through your website, a good promotion channel is a certain radio station commuting love.

Your offline promotion efforts should include advertising, publicity and promotional items. The current online marketing strategy on social media, how product posts can have a high engagement rate, how to promote on Instagram to reach many people and have a high level of interaction with followers/subscribers.

Advertising

Once you have identified your potential target market, you will want to reach, you can try to communicate with them using various advertising methods.

Advertising is a paid form of convey messages to various potential customers through billboards, posters, print media, broadcast media, etc.

Each of your advertising campaigns should have a clear goal and carefully crafted plans. Since advertising in several media
quite expensive form, without your clear plan
probably wasting your money for nothing.

Your advertising goals may include the following:

– Bring targeted traffic to your website

– Stimulate sales

– Build brand recognition of your website

– Increase public awareness of your products and services

– Promote seasonal sales, permits, etc. done through your site.

Once you have established your advertising objectives, you need to clarify advertising budget, time and media. You have to set advertising budget based on your goals. In general, companies set aside a percentage of their gross sales as promotion budget.

New online businesses can choose to spent on advertising, the amount allocated in its business plan. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Timing and scheduling are also important factors in advertising.

Where you should advertise is a tough decision, which one?
based on several factors:

market reach
What market segment do you want to cover?
campaign now?

Message

Depending on your goal, you should choose the right message to communicate with your potential customers. Advertisement media must match the message selected.

The products and services you offer through your site B2B and B2C products and services typically differ in nature and requires different media to reach the target market.

Budget

The choice of media is highly dependent on your budget considerations.

Major offline advertising media

Newspapers

Newspaper is a very popular advertising medium. If you are not planning to reach the masses, secret passage Local newspapers should be your first choice.

Magazine

Custom magazines are great for targeting specific interests groups. If you sell golf accessories through your site, you definitely should consider advertising on one of the local golf Magazines. However, advertising space in magazines is often sufficient expensive.

Radio

Radio advertising is a good choice, if your business is at certain social groups such as teenagers, housewives, drivers, etc. It is also a relatively cheap way of shipping message to a particular community or area.

Television

If the product or service you offer has mass appeal, Television is an excellent advertising medium. As a spectator TV stations change depending on the shows that are broadcast there are limited possibilities of target marketing. Ability to use audio-visual scenes help convey certain types of messages to the audience more clearly than other media, which makes TV advertising is very effective but quite expensive.

Yellow pages and other directories

You should definitely add your business along with your website URLs to as many print directories as possible. Industry certain directories are good advertising medium for B2B business.

Outdoor advertising

Outdoor advertising with billboards, posters, etc. effective how to reach a certain environment. Since billboard exposure rates are very high – people often take the same route to work, it is a great medium for creating a brand confession.

Transit ads

Advertisements in various transportation, terminals, subways are known as transit advertising. Like a billboard with this type Your ad can target a specific route or area. This can be a very effective way to get your message across to the blue collar workers, if that is your market segment.

Direct Mail

The best way to get your message across in the form of promotional letters, catalogs, pamphlets, circulars, coupons, etc. to your potential customers. If you select your mailing list true, exposure levels and response rates can be very tall.

Publicity

Publicity is any form of presentation of an idea, product, or services delivered by the media itself rather than as a paid service advertisements. If your website carries a completely new or unique message and innovative products or services, for you publicity will definitely more effective than advertising. People, often, believe news and articles more than they believe paid advertisement.

Press conference

Newspapers, magazines, TV and Radio are the main publicity channels. Press releases are a means of getting into this medium. Whenever you do something with your online business, you think it’s newsworthy, you should write a press release and send it dead.

The main idea of ​​the press release is to attract the attention of a news editor so he wrote a story on the subject.

That’s why follow these rules when writing press
releases:

– Keep it simple, clear and precise

– Accurate in facts and figures

– News highlights must be disclosed in the first two

Paragraph

– Press releases must have catchy titles

– Tell your story from a different perspective

– Press releases must have less than 200 words

– Mention your website URL in at least two different places

Business materials and stationery

All your business literature, materials and stationery must be have a consistent logotype and URL address. This is a very effective method of branding in groups people who, in one way or another, interact with you
business.

Promotional items

Provide items such as pens, coffee cups, key chains, coasters, calendars, sticky notes, etc. must have your company logo and web address. Apart from building a brand, it also works as a daily reminder for users of this item.
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