Riverbend Dwelling labored with designer Taniya Nayak for sequence of vacation themes.
On-line dwelling furnishings retailer Riverbend Dwelling has partnered with superstar inside designer Taniya Nayak to showcase just a few favourite appears to be like for the vacation season.
Nayak, broadly recognized for her work on Meals Community’s “Restaurant Unimaginable” labored intently with Riverbend Dwelling to determine tendencies that may empower householders to go over-the-top with dwelling décor that brings them pleasure, figuring out that householders are able to go all out with spending and adorning this yr. A number of of the important thing tendencies from the vacation version of the Across the’ Bend Pattern Report embody Entrance Door Cheer (over-the-top and out-of-the extraordinary methods to embellish a entrance door), Retro Nostalgia (assume Nineteen Fifties vibe, vibrant colours, and so on.), Multi-Tree Décor (mini-trees in areas aside from the lounge) and extra.
“Once I was choosing out my vacation collections, I needed to supply gadgets that not solely match my very own private type however might adapt to many alternative vacation vibes like Classic Christmas, Playful palettes, and likewise gadgets that might personalize somebody’s tree or yard décor,” Nayak stated. “I would like individuals to embrace the vacation season with plenty of pleasure and a festive angle.”
Mark Feldman, Riverbend Dwelling’s chief dwelling officer and basic supervisor stated Nayak’s perception delivered a number of key tendencies that the model can showcase for its clients.
“Taniya’s perception has been actually useful. As a development skilled, particularly on vacation décor, she was capable of assist us hone in on the emotional connection householders should the vacation adorning expertise and the way it’s an expression of their distinctive character and tradition,” stated Feldman. “It actually tells your loved ones’s particular person story – and that’s what we’re all about: distinctive finds for the impressed dwelling. We pitched a number of concepts to Taniya and have been capable of refine our product and advertising story primarily based on her enter. We’re actually enthusiastic about her curated choice of merchandise since they match up so effectively to the important thing tendencies and serving to our clients create significant recollections.”
Feldman stated Riverbend Dwelling will proceed to work with Nayak to ship extra development tales.
“Our mission is to be an awesome customer-centric dwelling vacation spot web site. Many retailers have product; however we consider in not solely having nice product and nice manufacturers, however to be a supply for all issues for the impressed dwelling. Our aim has at all times been to assist clients create a personalised area that’s uncompromisingly theirs – whether or not it’s by reflecting their distinctive type, making a extra purposeful and extra sustainable dwelling, or each. This yr, we’ve been centered on the tendencies and causes “why” behind the merchandise. How can we assist householders rejoice their distinctive heritage and are available collectively to create new recollections this vacation? This spring our development was embracing out of doors areas and creating snug locations to work and reconnect as a household. It’s all about how merchandise make a home a house. We’re thrilled to accomplice with Taniya Nayak to deliver that story to life.”
Thomas Lester is Retail Editor for Furnishings In the present day and Digital/Managing Editor for Dwelling Accents In the present day. A graduate of Emory & Henry School’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from group information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents In the present day in 2013. Attain out to me together with your story concepts, suggestions and extra at [email protected]