Mooresville, N.C. – Lowe’s has acquired the Stainmaster model and is aiming to increase its high-performance attributes into different product classes.
The retailer has had unique distribution rights for Stainmaster carpeting within the house enchancment channel since 2010. The model now turns into a part of Lowe’s non-public label portfolio. The acquisition contains all brand-related mental property from Stainmaster’s guardian firm, Invista, and all associated logos and sub-brands.
“Our buyer comes into our retailer in search of out Stainmaster,” mentioned Sarah Dodd, Lowe’s senior vice chairman of worldwide merchandising. “The acquisition permits us to consider the place else that model may reside inside our assortment.”
An extension into different flooring classes can be a pure first step, she advised Dwelling Textiles Right now.
“Gentle house might be a vital a part of our Whole Dwelling technique,” Dodd mentioned. “We’ll proceed to consider which classes work in-store versus on-line.”