West Elm debuts Minted’s first furnishings line

SAN FRANCISCO — Minted, a market for unbiased artists and designers, and international design firm West Elm, have introduced a collaboration that introduces artist-designed residence furnishings completely to WestElm.com and West Elm shops nationwide.

The Minted + West Elm furnishings assortment marks the primary time Minted has expanded into the furnishings section. The partnership builds upon the high quality artwork assortment that Minted has provided at West Elm since 2013, providing prospects the chance to pair artwork and furnishings from Minted’s unbiased artists.

The Minted + West Elm furnishings assortment consists of 14 upholstered items and presents greater than 2,000 choices of silhouette, sample, colour and leg end. New textile designs had been created by artists in Minted’s international neighborhood, submitted to Minted’s design competitions and in lots of circumstances are hand-painted or illustrated.

The brand new furnishings assortment will launch with a curated assortment of cloth patterns designed by 21 unbiased artists from Minted’s neighborhood, together with artists from Mumbai, India; Geneva, Switzerland; and Nairobi, Kenya.  A portion of each buy will instantly assist the unbiased artist who designed the sample.

New patterns can be launched in subsequent particular version drops deliberate for Vacation 2021 and Spring 2022. The Minted + West Elm furnishings assortment can be completely accessible for buy at WestElm.com/Minted  and West Elm shops nationwide starting this month.

“We’re proud to associate with West Elm on our furnishings debut,” acknowledged Mariam Naficy, founder, Co-CEO, and chairman of Minted. “Our collaboration amplifies the work of a various array of artists from around the globe. … We’re excited that that is one step additional that Minted takes on its journey to create inclusion for artists in all places.”

Alex Bellos, president of West Elm, added, “Our collaboration with Minted combines our digital-first method with our dedication to providing unique and fashionable designs for the house. “We created a group that gives prospects extra selection and personalization when purchasing WestElm.com and West Elm shops nationwide this fall.”

The Minted + West Elm assortment consists of upholstered ottomans, occasional chairs, footstools, screens, benches, headboards and beds. Each piece is made-to-order, and pricing begins at $249 for an occasional ottoman and extends to $1,899 for a queen-sized demilune mattress.

Source link