Renowned tennis player Venus Williams is applying her design expertise to Miami Beach, where her company, V Starr, is overseeing the interiors of NoBe PARC, a fresh residential complex in the city’s North Beach area. Backed by Robert Finvarb Companies, the 15-story building will contain 232 move-in ready units just two blocks from the ocean.
It’s designed by Arquitectonica, with TAG Architecture serving as architect of record, combining contemporary coastal architecture with thoughtfully curated interiors.
A Personal Touch
Williams founded V Starr in 2002, expanding into hospitality, residential, and commercial interiors. At NoBe PARC, her firm creates a cohesive aesthetic with sophisticated materials and contemporary furnishings. The design connection has become even more personal with the introduction of select pieces from Williams’ new Crate & Barrel collection, which launched on September 15, featuring nearly 200 pieces inspired by tennis and Italian design.
The 200-piece collection draws inspiration from tennis, interpreted through sculptural forms and refined materials, with Williams personally sourcing marble and stone in Milan.
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Coastal Living, Fully Furnished
Located at 7140 Abbott Avenue, NoBe PARC offers studios to three-bedroom-plus-den floor plans. Prices range from the high $500,000s to approximately $2 million. Each residence averages under 500 square feet, designed for functionality and sophistication, with expansive windows and contemporary finishes creating a light, relaxed atmosphere.
Resort-Style Amenities
NoBe PARC includes amenities suited to Miami Beach’s outdoor lifestyle. A resort-style pool, rooftop cabanas, and yoga areas take advantage of South Florida’s climate. Wellness facilities, co-working spaces, and social areas enhance the living experience, along with Beach Club features connecting residents to the coast. The development will also incorporate approximately 11,500 square feet of ground-floor retail along 72nd Street, Abbott Avenue, and Byron Avenue, adding to the walkable character of the neighborhood.
North Beach provides a residential option compared to South Beach, with nearby restaurants, parks, and cultural sites. The Atlantic shoreline is a short walk away, and the area’s appeal is enhanced by venues like the Miami Beach Bandshell.
For Robert Finvarb Companies, NoBe PARC applies their hotel development expertise to residential projects. The focus on coordinated interiors and resort-like amenities reflects this background, with CEO Robert Finvarb noting the project’s emphasis on cohesive design. Sales are managed by OneWorld Properties, led by president and CEO Peggy Olin.
