British design studio Deadgood has rolled out a fresh collection that includes a new timber seat, expanded sofa options, a collaborative table and a modular partition system, all displayed in a renovated Clerkenwell showroom.
Playful timber seat leads the launch
The centerpiece, called the Lollipop, translates the shape of a candy stick into a lightweight yet sturdy piece. It is built from plywood sheets that are pressed and assembled using traditional joinery, offering a balance of character and strength.
“During the design process, when the leg started resembling a lollipop stick, the narrative connected perfectly, giving the chair a relatable, playful identity that people instantly latch onto,” said Vicki Leach, the studio’s design director.
Leach added that the seat is “a bit of a chameleon; I can see it working beautifully in a high‑end restaurant, a museum, or a contemporary workplace.” The product meets EN 16139 contract standards, a requirement for high‑traffic public environments.
Materials are sourced from FSC‑certified timber grown in Poland, a choice driven by the difficulty of finding a UK ply‑pressing partner with the needed precision. The collaboration with European experts helped achieve both technical accuracy and sustainable sourcing.
Leach said the chair is aesthetically mature and structurally robust.
New additions and a refreshed space
The original Folk sofa line now includes a smaller, two‑height version with an integrated shelf, offering more flexibility for compact interiors. A partnership with AtelierThirty Four produced the HB Table, which blends 1960s‑era curves with a clear structural logic.
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Heirloom’s Wall’s End introduces mobile partitions for flexible work settings.
Seeing the collection in person, visitors can notice how the new pieces echo the studio’s long‑standing affinity for plywood, a material first explored in the Form Chair launched over two decades ago.
The expanded Folk sofa introduces a built‑in shelf that can serve as a discreet display surface or a convenient place to store accessories, reinforcing the piece’s multifunctional intent. Its two‑height option enables designers to tailor seating height to specific spatial constraints, enhancing ergonomics without sacrificing the sofa’s signature silhouette.
The HB Table’s collaboration with AtelierThirty Four brings together playful retro curves and a disciplined architectural framework, resulting in a surface that feels both inviting and rigorously measured.
Wall’s End partitions, conceived by Heirloom, feature a lightweight frame that can be reconfigured on the fly, supporting the evolving nature of contemporary work environments.
Deadgood now bundles each item with a Design Conformity Furniture passport. The infographic outlines the carbon footprint, while a QR code links to full lifecycle data. Co‑founder Elliot Brook said the passports anticipate upcoming legislation and aim to make circularity transparent for specifiers.
